Digital signage is a sub-segment of electronic signage. Digital displays are using the various technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc. to provide wayfinding, exhibitions, marketing and outdoor advertising. They are being used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences. Digital signage’s content is powered by a media player or system-on-a-chip which pushes content to a display. Users can then manage the content with a content management system, either on-site or within the cloud to change up content on the fly.
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